Thursday, February 01, 2007

'Little Caesars' Franchised Veterans Program

Pizza chain targets vets
Detroit Free Press
DETROIT - Just in time for Veterans Day, Mike Ilitch, Little Caesars founder, plans to launch a program that would make it easier for American veterans to open their own pizza businesses.

The Little Caesars Veterans Program offers a reduction on the franchise fee, credit on the first equipment order and financing. The offer is even better for disabled veterans, who would have the entire $20,000 franchise fee waived for their first store.

Honorably discharged veterans will receive up to $10,000 in benefits toward starting a new Little Caesars franchise. Service-disabled veterans are eligible for up to $68,000 for starting a franchise. A typical Little Caesars store costs $175,000 to $300,000 to build and equip, said David Scrivano, Little Caesars president.

The Detroit-based Little Caesar Enterprises Inc. plans to announce the program on Saturday, which is Veterans Day. It is the company's way of providing business opportunities for veterans who are making the transition to civilian life.

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