Thursday, April 11, 2013

America's Nine Most Damaged Brands

Reprint from 247 Wall Street,

Amica's Nine Most Damaged Brands

1. Martha Stewart
2. Apple
3. Hyundai
4. Boeing
5. J.C. Penney
6. Best Buy
7. Groupon
8. BlackBerry    

Last and not LEASE!!!

 9. J.P. Morgan

J.P. Morgan Chase & Co. (NYSE: JPM) was for years considered the best-run bank in America, and its CEO, Jamie Dimon, the top banker. Dimon steered it through the financial crisis of 2008 in a way its competitors could not match. Unfortunately, J.P. Morgan is one more brand that was tarnished almost overnight.

A single trader in J.P. Morgan’s London office lost the bank $6.2 billion, and there are concerns the write-off process is not over. Dimon erred by saying the incident was isolated and based on management stupidity. The federal government did not accept that, and neither did investors.