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OUR BUSINESS IS YOUR BUSINESS."
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Atayne, based in Portland, ME, gets its raw material through a cheap and dirty strategy -- from the streets, literally.
By Alex Davidson
Trashole. Rubber necking. Going mechanic.
Those terms may sound like new snowboarding moves, or even names high-schoolers use in social circles. But, believe it or not, they’re actually part of a successful marketing campaign. They belong to a new vocabulary created by entrepreneur Jeremy Litchfield, founder of a clothing company that makes athletic wear from recyclables.
As a way to hawk his products on the cheap, Litchfield created “Trash Running,” where people, clothed in his Atayne shirts and given roles like “picker” or “holder,” follow marathon runners and collect all types of trash. Not only do they label someone a “trashole” if he drops his water bottle, but they get media attention, raw materials and a captive audience -- all for free.
“We had to come up with unique and free ways to cut through the clutter,” said Litchfield, who started Atayne (pronounced “attain”) in September 2008. “[Trash running] has been such a great opportunity for us. It’s given us a way to get involved with a race but not spend a lot of money.”
The Eco Villa at Six Senses’ new Soneva Kiri resort is best identified by what it lacks: carbon emissions. This environmentally friendly accommodation—which Six Senses intends as a prototype for its future properties—is one of 42 villas at Soneva Kiri, a stylishly sensitive beach resort that opened on Thailand’s Koh Kood Island in November.
Since its launch in 1995, Bangkok-based Six Senses has been committed to eco-friendly building methods. But the environment has never trumped indulgence at the company’s resorts. At the 150-acre Soneva Kiri, butlers service each of the villas, where bathrooms are outdoors but still feature all of the comforts of a marble-laden interior space. Activities at the resort include catamaran excursions on the Gulf of Thailand and evening screenings at Kiri’s over-water theater, Cinema Paradiso. Guests can enjoy contemporary Thai cuisine at the resort’s fine-dining restaurant or in one of several elevated venues called Tree Pods.
Visitors staying in the Eco Villa can select a bottle from the accommodation’s wine cellar to pair with dinner. The villa also features a swimming pond, as well as a bush-filled garden that grows out of a cellulose-insulated roof. Soneva Kiri, +662.631.9777, www.sixsenses.com
Kites festival Parents and their children enjoy the sight of a giant kite, while visiting the Annual Kids and Kites Festival at Montrose Harbor.
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These hotels aren't just pet-friendly properties: They're wild about animals, from dogs you can borrow while you're in town to live-in seals and resident giraffes.
All Kimpton hotels nationwide (http://www.kimptonhotels.com) welcome pets and present them with toys as well as in-room bowls and beds. Guests staying at Kimpton's Monaco Hotels get an extra treat: They can borrow a complimentary goldfish for the duration of their stay. Even better, there's no need to clean the bowl or feed the frisky, finned friends: With the "Guppy Love" program, the hotel staff does it all. Even, we suppose, flushing away any fish that have permanently checked out.
Slide show text by Harriet Baskas; photo editing by Connie Ricca.
Harriet Baskas writes regularly about airports, air travel and other adventures for MSNBC.com and USATODAY.com and on her "Stuck at the Airport" blog, http://www.stuckattheairport.com.
THIS SATURDAY 28 MARCH AT 8.30PM YOU CAN VOTE EARTH BY SWITCHING OFF YOUR LIGHTS FOR ONE HOUR - EARTH HOUR.
Turn off your lights for Earth Hour, record your vote and share it with the world! Here's how:
http://www.earthhour.org/home/An undated handout photo released to Reuters February 6, 2009 shows an ancient manuscript which authorities in northern Cyprus believe is an ancient version of the Bible written in Syriac, a dialect of the native language of Jesus. The manuscript was found in a police raid on suspected antiquity smugglers. Turkish Cypriot police testified in a court hearing they believe the manuscript could be about 2,000 years old. Experts were however divided over the provenance of the manuscript, and whether it was an original, which would render it priceless, or a fake.
To match Reuters Life! CYPRUS-BIBLE/ (Kibris/Handout/Reuters)